Why Chery
Independent Innovation. Driving Chery's success.
Since inception, Chery has adhered to independent innovation and achieved breakthroughs in an array of domestic sophisticated core technologies that has driven the technical upgrading of all series. In terms of intellectual property construction, Chery had applied for 8,769 patents and won 6,153 by late 2013, ranking first among Chinese automakers.
In 2013, Chery officially established "Technology Chery" as its brand strategy, and launched "iAuto", a high-tech, standardized and forward-looking platform created on the basis of independent technologies accumulated over the years, in accordance with world leading standards.
Chery aims to uphold the objective of �independent innovation", nurture distinctive innovative culture and spirit of hard work, and endeavor to achieve the strategic goal of "becoming an internationally competitive automaker with world top products by 2020".
